Marketing Management

(1) Mention any five sales forecasting techniques with their limitations.
(2) Mention atleast five basic functions performed by marketing.
(3) Name any four criteria which you would use to select a four-wheeler from among three alternative brands.
(4) Explain width and depth of product mix with examples.
(5) what are the key factors to be considered in selecting a channel of distribution? Mention any five.
(6) What are the determinants of the promotion mix of a company.
(7) Explain the four basic branding decisions with examples.
(8) What are the factors to be considered to make advertising more effective?
(9) explain the steps in the selection process of sales force.
(10) What are the determinants of consumer buying behaviour?
(11) What are the components of the marketing mix?How does it influence the organisations growth?
(12) Explain the various external and internal factors that in fluence pricing decisions.
(13) Identify and discuss the key environmental factors which have brougt about a marketing revolution in india in recent years.
(14) Distinguish between production,selling and marketing concepts.
(15)Identify the various demand states and explain the marketing tasks involved.
(16) Enumerate the steps involved in the marketing research process and briefly discuss the importance of each of them.
(17)What role does packaging have to play in the marketing of a product?